How VAUDE is reinventing outdoor photography with Graswald AI

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Faced with the challenge of planning yet another costly outdoor shoot, Vaude leaned into what it does best—pioneering new approaches.

True to its motto—"walking down new paths"—the team chose to explore AI not as a fallback, but as a forward-thinking opportunity.

Founded in 1974, Vaude has built its reputation on creating functional, sustainable, and innovative clothing for mountain and biking sports. As a family-owned German company, it’s deeply committed to ecological and social responsibility.

But embracing the future means more than just maintaining standards—it means rethinking how things are done. That’s exactly what Vaude did when they turned to Graswald AI.

Improving outdoor production processes with Graswald AI

“We decided to explore Graswald AI to enhance our content production,” Daniel Schmid, Head of Content Production at Vaude recalled. “It seemed like a natural extension of how we already think—always looking for smarter, more sustainable ways to work.”

The team was especially interested in improving outdoor and nature shots.

The reason? Traditional photoshoots for these settings can be resource-heavy—logistically complex, weather-dependent, and costly.

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