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About
Graswald AI.

Graswald AI is an AI content production platform for fashion brands. We bring on-model imagery, packshots, campaign content, and video for product detail pages into one platform, with your brand’s identity at the centre.

Fashion campaign close-up of a model wearing burgundy sunglasses and a dark leather jacket against a light studio wall.

Built around
fashion production.

New collections need consistent product imagery. Campaigns need a distinct creative direction. Every channel needs to feel like the same brand.

We build tools around these demands. Your team defines the casting, poses, framing, backgrounds, and lighting. Graswald AI helps you apply that direction across your content, with review and approval in the same platform.

A global
presence.

We work with fashion brands and production partners across Europe, North America, Latin America, the Middle East, and Asia-Pacific.

Highlighted areas indicate customer regions, not company offices or country-by-country availability.

Meet Julius.

Julius Harling is the founder and CEO of Graswald AI.

He leads the company’s work on AI content production for fashion, with a focus on creative control, brand consistency, and practical tools for the teams creating the content.

Meet Julius on LinkedIn
Black-and-white portrait of Julius Harling, founder and CEO of Graswald AI.

Julius Harling

Founder and CEO

Keep exploring.

Join the team

Help us build what comes next. Explore opportunities to join the team behind Graswald AI.

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News & updates

The latest company news, partnerships, and product updates from Graswald AI.

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Customer stories

See how fashion teams bring their products and creative direction to life with Graswald AI.

Explore customer stories