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We are extremely happy to continue this journey with Mika Salmi & Navid Meyer from Lakestar, following up on their initial investment in 2022. We’re also super proud to welcome Mike Sackler & Joe Jordan from Supernode Global as a Co-Lead as well as welcoming further notable investors including metaverse specialist FOV Ventures, Robin Capital and Notion Scout Fund as well as Jens Lapinski (Angel Invest), Arnav Bimbhet (former Partner ICONIQ Capital), Chris North (L Catterton), Philipp ‘Pip’ Klöckner, Patrick Andrae, CEO of HomeToGo and Andy Lenz, founder of t3n. Big thanks to the continued support from existing investor HTGF (Dominik Lohle) and Martin Ostermayer.
With this strong financial and advisory support, we’re incredibly proud to announce graswald.ai, the future for 3D creation on the web.
The story behind graswald.ai
I remember building my first 3D model when I was 13. It was a game-ready 3D model of a lioness that I wanted to use in my favorite video game. It took me many weeks of manual work to get it done and I was incredibly proud after I finished it.
Since then, the 3D industry has evolved drastically with new solutions enabling more and more crazy use-cases. However, if I want to create a production ready 3D model today, I still need days of hard manual work to get it done. While 3D tooling has become much more powerful in recent years, it’s complexity has also drastically increased, making 3D a very expensive and time-consuming medium to serve.
When I started building the first iteration of Graswald at 15, I was hoping to speed up creative processes, allowing a single person to create in a couple of hours what usually took a small team and weeks of manual work to achieve. This first iteration of graswald has been used by over 170,000 worldwide creative users and companies like NVIDIA, Autodesk, Amazon Games, Axis Studios and more.
However, the main usage focused on professional 3D users in the entertainment industry, limiting the possibilities on what you could achieve by our company’s expertise in 3D.
3D is the next generation of media
The 3D industry has seen explosive growth in recent years, securing its role as the frontrunner of the next media revolution with an impressive annual growth rate of over 30.6%, poised to reshape the landscape of numerous industries. In E-Commerce, 3D technology is bridging the gap between online and in-store experiences, leading to a notable increase of 24% in conversion rates, a 32% rise in average cart value, and a significant reduction in return rates by up to 53%.
Despite its benefits, 3D content creation is still hindered by outdated, manual processes prone to error and delay, often taking days to complete a single object. The labor-intensive work requires extensive training in costly software, driving brands to spend up to $5,000 per product and endure long wait times, making large-scale 3D visualization projects nearly unfeasible.
Introducing graswald.ai, the future of 3D visualisation for eCommerce
We’re excited to introduce graswald.ai, our solution for businesses big and small, trying to leverage 3D content at scale. graswald.ai solves 3 main problems:
- AI-lead 3D product digitisation: Digitise your entire product catalog scalably at a fraction of the usual cost (save up to 95%). All you need is a short video of your product shot in any location (e. g. warehouse, studio, office, outside).
- 3D content creation: Use the 3D twin to automate content production like image cut-outs, product videos or mood shots, directly inside graswald on the web. No physical photo studio needed. Get unmatched photorealism trough our AI pipeline.
- Share with your customers: Easily integrate our high-performance 3D viewers on your product page or power virtual try-ons with our AR features. Increase conversion rates and reduce product refunds drastically through better product visualisation.
What you see is what you get: photoreal, real-time 3D model generated with graswald.ai.
With graswald.ai, brands of all sizes can start adopting 3D for their entire product catalog at low costs without the hurdle of manual processes, complicated logistics and external third-party services.
How can I try it?
We’re rolling out graswald.ai to more selected partners every month. If you would like to learn more, you can book a demo with us. For more updates follow us on LinkedIn.
