The joint venture combines Graswald AI's advanced AI technology with ORENDT’s creative and operational expertise to build new hybrid workflows - combining digital intelligence with human creativity.
“This partnership is built on shared values and complementary strengths,” said Julius Harling, Founder & CEO of Graswald AI. “We’re collaborating to push creative and technical boundaries, making content production faster, more sustainable, and infinitely scalable.”
Graswald AI and ORENDT Studios will jointly develop and deploy new workflows and tools that seamlessly integrate AI-powered avatars and digital content creation into professional fashion production environments.
The collaboration focuses on:
“Graswald AI represents the future of content creation — a bridge between creativity and technology,” said Torsten Orendt, Managing Director of ORENDT Studios. “We’re proud to collaborate with such a forward-looking company to redefine how fashion brands tell their stories.”
The partnership marks a significant commitment from both sides to shape the next era of digital fashion production - where technology amplifies human creativity rather than replaces it.
While ORENDT brings decades of experience working with the world’s leading fashion brands, Graswald AI continues to lead the innovation that powers this transformation.
Graswald AI is an AI-powered fashion tech platform that enables brands to create high-quality, photorealistic fashion imagery digitally - without traditional model photoshoots. Combining digital workflows with generative AI, Graswald AI helps brands scale content creation while improving speed, consistency, and sustainability.
Headquartered in Hamburg, ORENDT Studio Group is a leading creative and production company serving global fashion, retail, and lifestyle brands. With expertise across photography, film, and digital production, ORENDT delivers premium content solutions that blend artistry and efficiency.