Client stories

VAUDE creates on-model imagery in hours | Graswald AI

Graswald AI Editorial Team — Fri, 06 Nov 2026 12:48:17 GMT

Summary

VAUDE, a sustainable outdoor brand, needed a scalable, cost-effective solution to manage tight production schedules and budgets. By partnering with Graswald AI, VAUDE was able to generate hyper-realistic, on-model mock-ups from flat-lays or even imagery provided by their factories, significantly reducing the typical costs and timeline of regular productions. As well as the commercial benefits, Graswald AI allows VAUDE to side-step the limitations of working with physical samples for PDP imagery, enabling them to showcase more body-types in a scalable way.

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Problems and Context

VAUDE produces several collections across two seasons annually, which would traditionally involve studio time of up to three weeks per collection. The primary challenges were:

Time and Availability:
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There is a very tight window between samples being finished and the start of the wholesale sell-in phase, creating a difficult schedule for VAUDE’s content production.
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Cost Reduction:  

As cost-cutting became an industry-wide imperative, VAUDE prioritized finding an efficient, cost-effective addition to traditional photography.
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Workflow Inefficiency:  

Previous attempts to use external AI photo studios and stand alone AI image models were challenging when it came to scaling the workflow and integrating effectively with VAUDE's internal teams.
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Limitations on Inclusivity:  

Physical product samples typically only arrive in limited sizes, restricting the model diversity and body-shapes they could showcase.
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Solution

VAUDE worked with Graswald AI to generate two on-brand avatars, and replicate their studio scene and lighting digitally. Their existing internal team can now manage the majority of eCommerce content creation entirely in-house, which successfully reduces both time and costs while completely sidestepping the constraints imposed by physical samples.

Creating B2B sell-in content without physical samples:  

Working with pictures of samples sent directly from their factories, VAUDE are able to generate realistic and high-quality on-model imagery before they’ve even received the final samples in-person, significantly reducing timelines for wholesale content creation.
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Scalable, Internal Workflow:  

Working with other AI tools, the VAUDE team had struggled to generate high-quality imagery at the scale required. With Graswald AI their existing internal team is able to manage the majority of eCommerce content creation in-house, using the batch production workflow to generate thousands of images with just a CSV upload.
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Enhanced Creativity and Inclusion:  

VAUDE can now generate outdoor shots and display products on different body-types and forms, overcoming the limitations of using only the physical sample sizes.

Results

VAUDE's partnership of Graswald AI demonstrated immediate success and continued improvement:

Content Volume and Value for Money:  

Imagery can be generated on different avatars and in a range of poses, substantially increasing the content available for B2B sales and eCommerce PDP without increasing budget or resource requirements.
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Image Quality:   

Initial tests using factory images yielded "amazing" results with "almost no difference" from traditional photography. Model accuracy was strong from the start, and with recent advancements in AI the quality of details (stitching, logos, color consistency) has "improved significantly.” The VAUDE team usually finds a perfect result for each SKU on the first generation, saving time and costs on revisions or lengthy feedback loops with external studios.
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Speed as a Strategic Advantage:  

With Graswald AI, VAUDE were able to work with images directly from the factory to generate on-model mock-ups for internal B2B sales meetings, providing necessary visuals before final samples were physically available.This drove time savings for the internal team and the results are so effective that their manufacturing factories have expressed interest in using the solution to provide improved garment visuals to their own customers.

"Graswald AI has transformed our content production process; there is almost no difference between the AI-generated on-model mock-ups and our traditional studio shots. This is a massive benefit for our internal B2B sales and eCommerce processes giving us back the crucial time we need to operate effectively in a fast-paced industry."
Graswald AI Editorial Team

VAUDE creates outdoor campaign imagery with Graswald AI

Graswald AI Editorial Team — Fri, 06 Nov 2026 12:48:13 GMT

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Faced with the challenge of planning yet another costly outdoor shoot, Vaude leaned into what it does best—pioneering new approaches.

True to its motto—"walking down new paths"—the team chose to explore AI not as a fallback, but as a forward-thinking opportunity.

Founded in 1974, Vaude has built its reputation on creating functional, sustainable, and innovative clothing for mountain and biking sports. As a family-owned German company, it’s deeply committed to ecological and social responsibility.

But embracing the future means more than just maintaining standards—it means rethinking how things are done. That’s exactly what Vaude did when they turned to Graswald AI.

Improving outdoor production processes with Graswald AI

“We decided to explore Graswald AI to enhance our content production,” Daniel Schmid, Head of Content Production at Vaude recalled. “It seemed like a natural extension of how we already think—always looking for smarter, more sustainable ways to work.”

The team was especially interested in improving outdoor and nature shots.

The reason? Traditional photoshoots for these settings can be resource-heavy—logistically complex, weather-dependent, and costly.

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PUMA localises US product imagery with Graswald AI

Graswald AI Editorial Team — Fri, 06 Nov 2026 12:47:42 GMT

By leveraging AI-generated imagery, PUMA is able to localise creative assets specifically for the needs of its retail partners in the US market - at a fraction of the traditional time and cost.

The Challenge

PUMA’s global creative output is produced centrally and in certain cases has to be adapted to meet the needs of the US market and the requirements of individual retailers, who often require specific formats, dimensions, background treatments, and creative briefs that vary by platform and channel. Producing bespoke imagery to meet each retailer's specifications meant commissioning separate production runs and managing a growing library of retailer-specific assets. This requirement came with significant costs and lead times that were often difficult to meet within tight seasonal windows.

The Solution

Graswald AI provides PUMA with an AI-powered production studio. Existing creative assets are ingested into the platform, where they can be adapted for the US market and reformatted to meet individual retailer content guidelines - without duplicating production effort.

With Graswald AI, PUMA’s US wholesale team can generate product imagery that reflects local contexts and seasonal environments. On the retailer compliance side, the platform's flexibility around output formats means PUMA can tailor imagery to meet each wholesale partner's technical and creative specifications directly. What previously required separate production workflows for each retailer is now handled within a single platform.

The workflow is simple and scalable: product imagery is ingested into the Graswald AI platform, US-relevant styling, creative direction and avatars are applied, retailer-specific formatting is configured, and the resulting images are generated - ready for deployment across wholesale channels.

The Competitive Advantage

The result is a tangible edge. Retailers receive imagery that meets their guidelines out of the box and speaks directly to local consumers. PUMA can produce what is required for the local market from existing assets – faster and at a fraction of the cost.

Looking Forward

The PUMA and Graswald AI partnership shows how global brands can modernise content operations to meet the demand for market-specific relevance and the growing complexity of retailer content requirements.

"Graswald AI gives us the ability to produce content that speaks to the US market and meets our retailers' requirements - without compromising on brand quality."
Tara Wessells — Senior Director of Wholesale Strategy and Operations – PUMA North America