--- title: Custom AI Avatars for Fashion Brands | Graswald AI description: Create your own AI fashion models. Customise their look, age and body type, then reuse your cast across products, collections and campaigns. image: https://www.graswald.ai/hubfs/Imported_Blog_Media/6aa2c43be8ade4e19fa60d87_6a0b212f322c8d2bb96fbad2_Hero%20Image.webp --- [Skip to content](https://www.graswald.ai/ai-avatars#main-content) [![Graswald AI](https://www.graswald.ai/hs-fs/hubfs/graswald-modules-draft/graswald-logo.png?width=749&height=97&name=graswald-logo.png)](https://www.graswald.ai/?hsLang=en) - Platform ## Content - [PDP Content](https://www.graswald.ai/pdp-content?hsLang=en) - [Creative Content](https://www.graswald.ai/creative-content?hsLang=en) - [Video](https://www.graswald.ai/video?hsLang=en) ## Features - [AI Avatars](https://www.graswald.ai/ai-avatars) - [Brand Controls](https://www.graswald.ai/brand-controls?hsLang=en) - [AI Labelling](https://www.graswald.ai/ai-disclosure?hsLang=en) - [Creative Force Integration](https://www.graswald.ai/integrations/creative-force?hsLang=en) - Resources - [Customer Stories](https://www.graswald.ai/client-stories?hsLang=en) - [News & Updates](https://www.graswald.ai/news?hsLang=en) - [Blog](https://www.graswald.ai/blog?hsLang=en) - [About Graswald AI](https://www.graswald.ai/about?hsLang=en) EN [Log in](https://app.graswald.ai/login) EN [Log in](https://app.graswald.ai/login) [Book a demo](https://www.graswald.ai/demo?hsLang=en) ![A varied cast of custom AI avatar portraits arranged in a staggered grid.](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/graswald-avatar-hero-desktop-2x.webp?width=2880&height=1560&name=graswald-avatar-hero-desktop-2x.webp) # Create your own models. Design AI models around your brand and reuse them across products, collections and campaigns. [Book a demo](https://www.graswald.ai/demo?hsLang=en) ![PUMA](https://www.graswald.ai/hubfs/raw_assets/public/Graswald%20AI%20Editorial%20Draft/images/client-logos/puma-black.svg) ![Orlebar Brown](https://www.graswald.ai/hubfs/raw_assets/public/Graswald%20AI%20Editorial%20Draft/images/client-logos/orlebar-brown-black.svg) ![Schöffel](https://www.graswald.ai/hubfs/Sch%C3%B6ffel_Logo.svg.webp) ![Orendt Studios](https://www.graswald.ai/hubfs/raw_assets/public/Graswald%20AI%20Editorial%20Draft/images/client-logos/orendt-studios-black.svg) ![TOM TAILOR](https://www.graswald.ai/hubfs/raw_assets/public/Graswald%20AI%20Editorial%20Draft/images/client-logos/tom-tailor-black.svg) ![VAUDE](https://www.graswald.ai/hubfs/raw_assets/public/Graswald%20AI%20Editorial%20Draft/images/client-logos/vaude-black.svg) ![L&T](https://www.graswald.ai/hubfs/raw_assets/public/Graswald%20AI%20Editorial%20Draft/images/client-logos/l-t-black.svg) ![Rich & Royal](https://www.graswald.ai/hubfs/raw_assets/public/Graswald%20AI%20Editorial%20Draft/images/client-logos/rich-royal-black.svg) ## Describe your model. Create your cast. An animated example of designing avatars in Graswald AI. A casting prompt is typed and Generate is selected to reveal three avatar options. The sequence alternates between brunette female avatars and Asian male avatars. Create a brunette avatar with a Parisian supermodel look: sculpted cheekbones, swept-back hair and understated makeup. Generate ![Portrait of a brunette avatar model with tied-back hair and winged eyeliner, wearing a white T-shirt against a white background.](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/brunette-avatar-model-01-winged-eyeliner.webp?width=1342&height=2000&name=brunette-avatar-model-01-winged-eyeliner.webp) ![Portrait of a brunette avatar model with tied-back hair and a natural makeup look, wearing a white T-shirt against a white background.](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/brunette-avatar-model-02-natural-look.webp?width=1342&height=2000&name=brunette-avatar-model-02-natural-look.webp) ![Portrait of a brunette avatar model with tied-back hair and light eyebrows, wearing a white T-shirt against a white background.](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/brunette-avatar-model-03-light-eyebrows.webp?width=1342&height=2000&name=brunette-avatar-model-03-light-eyebrows.webp) Images ready ## High-Fashion-casting. Without the high costs. ### Create your ideal cast. Design avatars around your brand, your collection, and the customers you want to represent. ### No model licensing fees. Create imagery across collections and campaigns without additional model licensing fees. ### Ready when you are. Create new imagery with your chosen cast, without coordinating availability or booking another shoot. ![Portrait of an avatar model with braided hair pulled back, wearing a white T-shirt against a white background.](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/avatar-model-braided-hair.webp?width=1493&height=2000&name=avatar-model-braided-hair.webp) ![Portrait of a male avatar model with long dark hair parted to the side, wearing a white T-shirt against a white background.](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/male-avatar-model-01-long-side-part.webp?width=1342&height=2000&name=male-avatar-model-01-long-side-part.webp) ![Portrait of an avatar model with long straight black hair and a blunt fringe, wearing a white T-shirt against a white background.](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/avatar-model-long-black-hair-fringe.webp?width=1342&height=2000&name=avatar-model-long-black-hair-fringe.webp) ![Portrait of an avatar model with long blonde hair and freckles, wearing a white T-shirt against a white background.](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/avatar-model-long-blonde-hair-freckles.webp?width=1342&height=2000&name=avatar-model-long-blonde-hair-freckles.webp) ![Portrait of a brunette avatar model with tied-back hair and winged eyeliner, wearing a white T-shirt against a white background.](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/brunette-avatar-model-01-winged-eyeliner.webp?width=1342&height=2000&name=brunette-avatar-model-01-winged-eyeliner.webp) ![](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/avatar-model-braided-hair.webp?width=1493&height=2000&name=avatar-model-braided-hair.webp) ![](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/male-avatar-model-01-long-side-part.webp?width=1342&height=2000&name=male-avatar-model-01-long-side-part.webp) ![](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/avatar-model-long-black-hair-fringe.webp?width=1342&height=2000&name=avatar-model-long-black-hair-fringe.webp) ![](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/avatar-model-long-blonde-hair-freckles.webp?width=1342&height=2000&name=avatar-model-long-blonde-hair-freckles.webp) ![](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/brunette-avatar-model-01-winged-eyeliner.webp?width=1342&height=2000&name=brunette-avatar-model-01-winged-eyeliner.webp) ![Portrait of the Ash avatar model with dark hair pulled back, wearing a white crew-neck top against a white background.](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/ash-avatar-model-portrait.webp?width=1342&height=2000&name=ash-avatar-model-portrait.webp) ![Portrait of a male avatar model with short dark hair parted to the side, wearing a white T-shirt against a white background.](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/male-avatar-model-02-short-side-part.webp?width=1342&height=2000&name=male-avatar-model-02-short-side-part.webp) ![Portrait of an avatar model with long wavy brown hair, wearing a white T-shirt against a white background.](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/avatar-model-long-wavy-brown-hair.webp?width=896&height=1200&name=avatar-model-long-wavy-brown-hair.webp) ![Portrait of an avatar model with blonde hair pulled back, wearing a white T-shirt against a white background.](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/avatar-model-blonde-hair-pulled-back.webp?width=1493&height=2000&name=avatar-model-blonde-hair-pulled-back.webp) ![Portrait of a brunette avatar model with tied-back hair and a natural makeup look, wearing a white T-shirt against a white background.](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/brunette-avatar-model-02-natural-look.webp?width=1342&height=2000&name=brunette-avatar-model-02-natural-look.webp) ![](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/ash-avatar-model-portrait.webp?width=1342&height=2000&name=ash-avatar-model-portrait.webp) ![](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/male-avatar-model-02-short-side-part.webp?width=1342&height=2000&name=male-avatar-model-02-short-side-part.webp) ![](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/avatar-model-long-wavy-brown-hair.webp?width=896&height=1200&name=avatar-model-long-wavy-brown-hair.webp) ![](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/avatar-model-blonde-hair-pulled-back.webp?width=1493&height=2000&name=avatar-model-blonde-hair-pulled-back.webp) ![](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/brunette-avatar-model-02-natural-look.webp?width=1342&height=2000&name=brunette-avatar-model-02-natural-look.webp) ## Kidswear casting, made simple. Create child avatars for the ages and heights your collection needs. Produce new kidswear imagery without organising another studio shoot. ![Two child avatars wearing olive and blue outerwear, posing against a light studio background.](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/graswald-ai-kidswear-avatars.webp?width=1600&height=1987&name=graswald-ai-kidswear-avatars.webp) ## Model details for every product page. Show each avatar’s height and clothing size alongside your product imagery, giving shoppers a clearer point of reference. ![Example fashion product page showing an avatar in a cropped trench, with model details stating Angela is 178 cm tall and wearing size M.](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/graswald-avatar-size-metadata-pdp.webp?width=1200&height=1200&name=graswald-avatar-size-metadata-pdp.webp) ## A cast that reflects your customers. Create avatars across a range of sizes, heights and proportions. ![Jane, Lucia and Ivy avatars shown in full-body studio portraits, demonstrating different body types.](https://www.graswald.ai/hs-fs/hubfs/WEBSITE/graswald-ai-avatar-body-types.webp?width=1200&height=1200&name=graswald-ai-avatar-body-types.webp) ## AI avatars for fashion: FAQs Creating, customising, and using your brand’s cast. What are AI avatars for fashion brands? AI avatars are digital people used to create on-model fashion imagery. In Graswald AI, brands can design their own avatars and use them across e-commerce images, lookbooks, and campaigns. How can I create my own AI avatar in Graswald AI? Design your avatar directly inside Graswald AI. Choose the age, height, body shape, and ethnicity to suit your casting brief, refine the look, and use the avatar in your fashion imagery. Can I customise an AI avatar’s age, height, body shape, and ethnicity? Yes. Graswald AI lets you customise these characteristics to build a cast around your brand and collection. Create different avatars to represent more of the customers who wear your clothes. Can I create AI avatars for kidswear imagery? Yes. Create child avatars with ages and heights suited to your kidswear collection. Use them to produce on-model children’s clothing imagery without organising a studio shoot for each new look. Can I reuse the same AI avatar across products and campaigns? Yes. Reuse your avatars across products, colourways, and seasons. Keep a recognisable cast across e-commerce imagery, lookbooks, and campaigns as your collection grows. Can my website display AI avatar size information dynamically? Graswald AI avatars include size metadata that your website can use to display relevant details alongside their images. The fields shown and how they update depend on your website integration. ## Build your brand’s cast. See how your team can create and reuse its own AI models. [Book a demo](https://www.graswald.ai/demo?hsLang=en) [![Graswald AI](https://www.graswald.ai/hs-fs/hubfs/graswald-modules-draft/graswald-logo.png?width=749&height=97&name=graswald-logo.png)](https://www.graswald.ai/?hsLang=en) Fashion content. At scale. ### Content - [PDP Content](https://www.graswald.ai/pdp-content?hsLang=en) - [Creative Content](https://www.graswald.ai/creative-content?hsLang=en) - [Video](https://www.graswald.ai/video?hsLang=en) ### Features - [Avatars](https://www.graswald.ai/ai-avatars) - [Brand Controls](https://www.graswald.ai/brand-controls?hsLang=en) - [AI Disclosure](https://www.graswald.ai/ai-disclosure?hsLang=en) - [Creative Force Integration](https://www.graswald.ai/integrations/creative-force?hsLang=en) ### Resources - [Customer Stories](https://www.graswald.ai/client-stories?hsLang=en) - [News & Updates](https://www.graswald.ai/news?hsLang=en) - [Blog](https://www.graswald.ai/blog?hsLang=en) ### Company - [Careers](https://graswald-gmbh.jobs.personio.com/?language=en) - [Contact](https://www.graswald.ai/demo?hsLang=en) - [About Graswald AI](https://www.graswald.ai/about?hsLang=en) © 2026 Graswald AI - [Privacy Policy](https://www.graswald.ai/privacy-policy?hsLang=en) - [Terms](https://www.graswald.ai/terms-conditions?hsLang=en) - [Agency terms](https://www.graswald.ai/terms-conditions-agencies?hsLang=en) - [Imprint](https://www.graswald.ai/imprint?hsLang=en) English